In the latest Creative Corner video Shaun Dix, Creative Excellence Global Leader at Ipsos, is joined by Gillian Drewett, Global Head of Offer and Innovation for Brand Health Tracking and Adam Sheridan, Creative Excellence Global Head of Products and Innovation to discuss the latest scientific understanding of how people process information and make decisions. Questioning the accepted view of System 1 and System 2, the team discuss how brand choice is more complex and nuanced. Listening to this video, you will discover how a more holistic framework that measures consumers’ thoughts, feelings and emotions can improve advertisers’ chances to achieve business effects with creative/advertising and drive better business results.
