Peer-to-peer (P2P) lending enables individuals to obtain loans directly from other individuals, cutting out the financial institution as the middleman.P2P lending is also known as “social lending” or “crowd lending.” It has only existed since 2005, but the crowd of competitors already includes Prosper, Lending Club, Peerform, Upstart, and StreetShares.P2P lenders are individual investors who want to get a better return on their cash savings than a bank savings account or CD offers.
P2P borrowers seek an alternative to traditional banks or a better rate than banks offer.
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