Analytical modeling, for whatever use it is put to, can either support or controvert “gut feel” management. Often enough, the results of a carefully modeled and analyzed problem can be surprising — and even counter-intuitive. And adding @RISK functionality to that model can give decision-makers an even better feel for how changes in the modeled variables could affect the strategic choices they make.

This free live webcast builds on a relatively simple business case (Destin Brass Products Co., purchase if interested. The case material is NOT required to understand the webinar.)

The company has three product lines, and they can’t understand why profits are decreasing even though all the products show strong margins. Using @RISK, we’ll look a better way to allocate overhead to the products, and see how the management’s decisions should be re-evaluated.

Although this case is about a manufacturing company with “high-touch” manufactured products, it is a broadly applicable lesson in how and why to use non-deterministic decision modeling.

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Presenter:
Steve Schultz
Founder/CEO
Moveable Feast Mobile Media, Inc.

Steve Schultz is an independent management consultant who specializes in strategic business planning and product development, with a 20+ year background in data and media, spanning Fortune 500 to small startup. A former Product Manager (and current entrepreneur), Steve understands deeply the importance of fact-based metrics and decision modeling. Steve also founded and built Moveable Feast Mobile Media - a mobile-first platform for geographically immersive storytelling.

Steve has an MBA from Northwestern University’s Kellogg School of Management, and a Bachelor of Science in Applied Mathematics from Tulane University.

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