We are joined in this episode by one of the most revered thought leaders in the marketing and business industry, Dan Kennedy. He shares with us his profound insights to challenge the status quo, recognize mistakes made by many in sales and marketing, and understand the value and priority system of prospects.
For mortgage professionals, Dan's advice is clear: learn the proven strategies and techniques to enhance your effectiveness and achieve success in the mortgage industry. Find out how businesses can de-commoditize themselves in a generally commoditized market, understand the value of perceived specialization and the corresponding sacrifices required for success, and be the provider who fixes what people hate, leveraging affinity in the right way to create powerful connections with customers.
Episode Highlights:
- Don't impose: discover your prospect's value and priority system
- History proves prosperity amid challenges
- Recession insights and the ignorance of industry fundamentals
- Why reinvent the wheel when you can model success
- Empower your business with authority through marketing
- De-commoditize in a crowded market: be a problem-solver.
- Finding profit beyond deliverables
- People only seek value on their needs and wants
- When you sell expertise, you value expertise
- Mindsets: abundance vs. scarcity
- Embracing the "can-do" attitude
- Mortgage pros thrive with systems, not randomness
📚Resources Mentioned:
- NO B.S. Series, Dan Kennedy Classics, and more: [ Ссылка ]
- NO B.S. Newsletter: [ Ссылка ]
- Magnetic Marketing Program: [ Ссылка ]
🎧 Listen On:
Spotify: [ Ссылка ]
Apple Podcast: [ Ссылка ]
Google Podcast: [ Ссылка ]
Player FM: [ Ссылка ]
🎙Podcast Website: [ Ссылка ]
🆓 Free Resources:
Get Our Free Billion Dollar Mortgage Playbook: [ Ссылка ]
Access Our Free Training & Resources: [ Ссылка ]
📱Connect with DAN KENNEDY
LinkedIn: [ Ссылка ]
Facebook: [ Ссылка ]
Instagram: [ Ссылка ]
📱Connect with us:
Facebook: [ Ссылка ]
Instagram: [ Ссылка ]
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]
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