This title explores the demand trends in the FMCG (Fast Moving Consumer Goods) sector, specifically comparing the rural and urban markets. It also delves into the festive demand and trends within the FMCG sector. The article is authored by Mayank Shah, an expert in the industry. The focus of the discussion is on understanding the variations in demand between rural and urban areas, and how these trends are influenced by the festive season. The article aims to provide insights into the consumer behavior and preferences in both markets, shedding light on the factors that drive demand during festive periods. By analyzing these trends, the author aims to offer valuable information for businesses operating in the FMCG sector, helping them to make informed decisions and strategies to capitalize on the opportunities presented by different market segments and festive seasons.
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