The Beyond Your clothes is a non-profit campaign initiated by the EU, that had for main objective to raise awareness on the detrimental consequences of the fast fashion industry.
The phase 2 of the campaign consisted on sharing alternatives that can help resorbing our clothes environmental impact.
Upcycling clothes is to take old, worn out or damaged clothing and transform it into something new. Reusing (discarded clothes) in such a way as to create a product of higher quality or value than the original.
Clothing that doesn’t fit any longer, is torn, stained or otherwise damaged, can be refashioned into a new product. Upcycled clothing is becoming increasingly popular in today’s fashion industry.
It should be noted that upcycling is different from recycling.
Upcycling is reusing the same fabric and turning it into something else.
Recycling entails breaking down materials before they are reconstituted into something else. This is usually done in two ways; mechanically and chemically.
Mechanical recycling is when a fabric, such as cotton or wool, is shredded. Then the resulting fibre is woven into a new fabric.
Chemical recycling is when a fabric is treated with a chemical and then dissolved. The resulting fibre can then be mixed with other fibres to make a new fabric.
Recycling uses a lot of resources and – in the case of chemical recycling – utilizes harmful substances to create something new.
Upcycling isn’t as damaging to the environment and uses no other natural resources.
There is also downcycling which is to take old clothes and, instead of making them into something better, turn them into rags for cleaning.
For further information check:
www.beyondyourclothes.com/en
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Creative Directors: Andrea Henao & Theodosia Thano
Graphic design: Theodosia Thano
Copy Writer: Alexander Olenga
Editor: Basile Maffone
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