In this webinar, Jenny Bailey talks to Agile Marketing activist Pam Ashby and Radtac Head of Marketing and PR Sabina Stoiciu. The three tackle their goal of Exploring Agile Marketing by reviewing definitions and then considering how Agile values and principles benefit marketers. They acknowledge changes in at the marketplace that mean a company-centric approach has now been replaced buy a customer-centric approach. They talk about the power of customer when product information and opinion is freely shared across the Internet. Marketers now need to build relationships with their customers, making their brand a part of their customers' conversations.

The webinar evaluates an agile approach as a mindset as a well as the specific techniques that can be applied. MoSCoW for marketers, Kanban boards, Standups, how User Stories can be used for briefing marketing projects – all these are discussed and more.

Sabina Stoiciu shares the experience of the Radtac marketing team, talking about the specific agile processes that they use to maintain productivity and keep a focus on delivering value to customers. Sabina highlights the value of visualisation to encourage collaboration and transparency. Pam and Sabina both discuss the effectiveness of working iteratively, delivering value as early as possible and with a constant eye on how to improve.

The webinar ends with an overview of the principles from AgilePM and how valuable this is for marketers looking to work in a more productive and value-rich way.

To find out more about AgilePM, visit
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