John Elkington
Opening session | Sustainability supercharges innovation
Velvet Innovation Conference 2024
Track: Building a future-proof enterprise
Why We Must Move Beyond ESG To System Change—And How To Do It
Join John Elkington, a true pioneer in corporate responsibility and sustainable development, in his first-ever keynote speech appearance in Czechia to open the Velvet Innovation Conference 2024. Drawing from his extensive experience as the co-founder of SustainAbility and author of 18 influential books, including The Zeronauts and Cannibals with Forks, John Elkington will highlight how sustainability not only addresses global challenges but also drives innovation and challenges traditional frameworks to embrace system-level change. Gain insights into strategies that reimagine business models and catalyze positive change for the future.
