1️⃣ HOOK ATTENTION
The first rule of anything you write is to always, always, always start with a great "hook" 🪝
You want it to provoke an emotion, promise a desired benefit, or otherwise capture your reader's attention.
You should be doing this in *everything* you write - the first line of your captions, your subject lines, and even the text you put on your short-form video thumbnails!
👀 Watch the video for an example...
2️⃣ OPEN A LOOP
The next thing you need to do in your headlines is open a loop.
You want your reader to think "Omg, what?! I *need* to know more..."
This is what compels them to click, open, and keep on reading.
👀 Watch the video for an example...
3️⃣ TARGET AUDIENCE
And the third thing your headlines should always do is call out the *right* people - AKA your target audience!
👀 Now there are a couple of different ways you can do this. Watch the video for two examples...
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