Marketing is a crucial part of any business. It's important to build a marketing strategy that aligns with your goals and makes the most of your business's strengths.
✅ Build a strong portfolio of your cakes and testimonials on Instagram: Instagram has over 800 million users worldwide, making it one of the most popular social media platforms. It's also a great place to build your brand because people can see what you're offering before they visit your store or website. To succeed on Instagram, you should post high-quality photos of your products accompanied by relevant hashtags and descriptions that attract new customers.
✅ Connect with your audience on social media and build partnerships: Connecting with your audience on social media is important in building a brand that people can relate to. You need to share content that they would like to see and engage them by asking them questions or giving out freebies. Generating traffic towards your website through social media posts is also one of the best ways to increase sales.
✅ Create a strategy for local influencers and well-known individuals: A great way to get your brand out there is to partner with local influencers or businesses. For example, if you live in New York City, you could reach out to celebrities who love sweets and ask them if they'd like to try your cake. Take photos together and post them online to get more exposure for both parties involved.
✅ Alter the menu to reflect the seasons and festivities: You don't want to serve pumpkin pie on Valentine's Day or chocolate mousse on Easter Sunday — it's all about keeping up with the flow of time!
✅ Increase your ROI by selling bakery products through food delivery apps: Food delivery apps have become a go-to source for many people looking to eat out, with millions of customers ordering from their phones every day. If you don't have the resources or time to invest in building your own food delivery app, there are plenty of other options out there that are free or low cost.
✅ Display cakes at local flea markets and supermarkets: Sell your cake shop's products at local flea markets, festivals and fairs. If there's an upcoming event that you think would be a good fit, bring samples of your pastries so people can try them out before they buy anything. You could also consider offering free samples at outdoor events where people are walking around or sitting down while they eat lunch outdoors (such as picnics). If possible, partner with another vendor who sells food or another type of product — that way they can cross-promote each other's businesses during their time at the event.
✅ Create a website for a cake shop where visitors may book in advance: Create an online booking facility with a calendar feature to let clients book their orders online. A simple one-page website will suffice, with an email address to contact you with the details of their order, and the option to pay online using Paypal or credit card. The booking system should be integrated with your inventory management software so that you can keep track of how many cakes are sold each day, as well as what new orders need to be made. This will help you plan better and ensure that you have enough stock on hand for peak demand periods such as weekends or holidays.
✅ Promote bakery products using Google shopping and search ads: You can promote your bakery products on Google Shopping and Search Ads by creating an ad group that targets keywords related to cake shops. This will help you get more traffic from users who are interested in baking or baking supplies. By targeting these keywords, you can also increase sales via mobile devices since more people use their mobile devices to make purchases online. You can target these keywords using a combination of broad match, phrase match and exact match keywords in your ad groups.
✅ Gather birthdates on the internet and send clients a surprise e-gift or tiny cake: Gather birthdates on the internet and send clients a surprise e-gift or tiny cake. This is a great way to get people to share your birthday coupons and also get them to come into your store.
✅ When it's season, run retargeting ads on Facebook and Google: When it's season, run retargeting ads on Facebook and Google. You can use the same image as your banner image, but change the text “Birthday” to “Spring Break” or “Summer Vacation” for example.
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