Integrating direct mail with your marketing strategy can be a powerful and interactive way to engage consumers. Our #PriorityMarketing experts are here to help you stay addressed on the three types of direct mail postage. #faqfriday

VIDEO TRANSCRIPT
At Priority Marketing, we’re here to stamp out the confusion and keep you posted on the types of postage available for direct mail.

Direct mail campaigns can be a cost-effective marketing tool with postage being a significant part of your budget. There are three types of direct mail postage you should be aware of.

First-class mail typically has a delivery time of 1 to 4 days making it ideal for time-sensitive direct mail campaigns. This speed comes at a price, usually costing a third more than standard mail. And if you are sending less than 200 pieces, you must send it with a first-class stamp.

Standard mail is a great option for large campaigns as it is the most cost-efficient. Delivery can take 6 to 10 days and during peak delivery seasons, like the holidays, standard mail has the lowest priority.

If you’re a not-for-profit, you may qualify for nonprofit postage. It has the same delivery timeframe as standard mail but at a lower cost. But before you can take advantage of the discount, you need to apply on the USPS website.

Turn to Priority Marketing for all your marketing solutions!

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