Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting.
Marketing 4.0 means combining online and offline interaction between companies and their customers. In this respect, we can say that digital marketing will replace traditional marketing is wrong. The purpose of marketing 4.0 is to make the customer defender of the brand.
What is Marketing 4.0?
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