Econsultancy's newest ecommerce training plan is Optimising the Retail Media Opportunity.
This training plan considers the opportunity of retail media and how product advertisers can best exploit the channel as a new element within their marketing mix.
With the growth in online shopping, more and more ecommerce-enabled retailers are enabling the targeting of their shopper audiences through advertising. By embedding advertising inventory into their digital store environments, they are creating a new retail media channels to reach and convert valuable in-market consumers. For product owners selling their goods via third-party online retailers this presents an attractive opportunity to capture greater shopper demand near the point of purchase.
Within this training plan you'll learn more about retail media ad formats and their benefits. You'll consider how to select the right retail media partner and the actions to take before investing. You'll then look at the two primary ad formats in depth and how to go about planning, implementing and optimising investment.
