An M&A partnership is about more than money. Don’t try to squeeze every penny out of a partner because you’ll have to work with them going forward, and you’ll want a good relationship. Mark Suster (Partner, Upfront Ventures) and John Somorjai (EVP Corporate Development & Salesforce Ventures, Salesforce) discuss how you want to find the place that will be the best home for you and your employees, rather than just maximizing price.
