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In this video I show you how I use SpyFu to do competitor research. I mainly use SpyFu to get keyword ideas when building out a new Google Ads search account for clients or if I'm looking for keyword ideas to test for an existing client.

The main features I use are the PPC keywords, kombat, and ad history sections of SpyFu. The PPC keywords section can provide you a list of terms a particular business is bidding on. The kombat section can provide you with a breakdown of what keywords competiors are bidding on alogn with the percentage overlap of the keywords between the compeition. The ad history section shows you what ads were served for a particular keyword and competitor overtime.

Give it a try and let me know if you have any questions.

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00:00 Intro
00:10 Why I use SpyFu
00:45 Reviewing a competitor's PPC keywords
01:07 Example of a competitor search
01:28 Est. monthly budget section
01:55 PPC research overview section
02:44 PPC keywords section
03:08 Kombat section
04:19 Ad history section
05:19 Outro

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