Pricing is the one decision that every business has to make. And yet, many businesses treat this as an art rather than a science. Many leave money on the table and their pricing decisions have significant impact on their market positioning and strategy.
Prof David Falzani of Nottingham Business School has written a book, Double Your Price, that looks at how to get your pricing strategy right. This decision could create a strong market position for your product and company, generate more funds for future product development that leads to a more loyal and satisfied customer base.
00:00 Introduction
02:16 Pricing for business growth
13:01 How to tell your price is wrong
23:28 Hourly rate pricing
26:35 Price runways
31:44 Pricing is a strategic decision
35:05 Organisational Change for pricing
39:40 RFQ and commoditisation
