As of 23 November 2022, Alessandro Michele is no longer the Creative Director of GUCCI. Here's a personal take on that news, a brief spin through the history of GUCCI, including the explosive Tom Ford era, and why the work of Alessandro Michele, was so relevant to Retromodernism.

Opening & Closing Video:
GUCCI 'Aria'
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A Film by Floria Sigismondi and Alessandro Michele. Film Music Credits. Soundtrack by Alessandro Michele, mixed by Lawrence Rothman.


The Exquisite Gucci Campaign:
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Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers & Directors: Mert & Marcus
Models' Make up: Thomas De Kluyver
Models' Hair: Paul Hanlon

Gucci Fall 2017 Campaign

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Motifs from sci-fi of the 50s and 60s appear in the video alongside a Star Trek inspiration and the men’s and women’s collections designed by Alessandro Michele.
Director: Glen Luchford
Art director: Christopher Simmonds

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