So, imagine a big coffee shop in China called Luckin Coffee. They have more stores than any other coffee shop in the country, even beating Starbucks, which is super popular there too.
But a few years ago, something really bad happened. It turned out Luckin was lying about how much money they were making. People found out they were making up almost half of their sales! This caused their stock price to crash, and they ended up bankrupt because they were losing so much money.
Even though Luckin went through this huge scandal and was broke, they somehow managed to fix things. Fast forward three years, and they're not only still around, but they're making a profit for the first time!
In this video, we're going to get into how Luckin pulled off this incredible comeback. We'll compare their business moves with Starbucks to see what Luckin did differently to not only survive but also become the biggest coffee chain in China, beating out Starbucks.
#luckincoffee #starbucks
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