#kechhotline
Franck Lehuede, Director of Studies and Research at Credoc, analyses the subdued response to the winter sales season in France. Despite the traditionally anticipated boost in consumer activity during sales periods, the current market dynamics indicate a tepid reception. Christine Mellado, Manager of Le Petit Souk, provides insights into the challenges faced by retailers during this period, shedding light on the factors contributing to the muted enthusiasm for winter sales in the French market.
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