What are the biggest GTM (Go To Market) mistakes founders make?

SaaStr CEO and Founder Jason Lemkin shares The Top 10 Go To Market (Sales & Marketing & Revenue) Mistakes Founders Make Again and Again. Some are decades-old problems, while others have emerged from this new world we’re in. Let’s jump right in.

1. Hire a VP of Sales that can sell or demo the product
2. Hire a VP of Marketing who can do demand generation
3. As a Founder or CEO, stay in sales
4. Don't cut your marketing budgets to almost nothing
5. Jump on the AI bandwagon in a meaningful way
6. Prioritize growth
7. Be cautious when hiring the broken, the bitter, and the fractional
8. Don't hire for the logo
9. ROI isn't always instant, build pipeline
10. Don't eliminate true customer success

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