Dementia is the biggest health challenge facing society today, but it doesn’t get anywhere near the attention it deserves. Our new brand will make dementia impossible to ignore, and starts us on our mission: to change the landscape of dementia forever.
The brand underpins our new strategic ambitions to: reach every person who has a diagnosis and wants our help; change the conversation on dementia and mainstream the rights of those affected by it; and drive the research agenda – working tirelessly to improve support today and unlock the answers for a cure tomorrow.
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Who are we?
Alzheimer’s Society is the UK’s leading dementia charity. We provide information and support, improve care, fund research, and create lasting change for people affected by dementia.
What is dementia?
The term 'dementia' is used to describe the symptoms that occur when the brain is affected by specific diseases and conditions. Symptoms of dementia include loss of memory, confusion and problems with speech and understanding.
Support the fight against dementia and visit us at
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If you have concerns about Alzheimer's disease or about any other form of dementia, please contact the Alzheimer's Society National Dementia Helpline on 0300 222 1122.
Alzheimer's Society
United Against Dementia
