We are proud to introduce "The Startup": a new sneaker purpose-built for the modern entrepreneur. Designed in three colorways that represent key characteristics of entrepreneurship, RISK, VISION, and AMBITION.

For each colorway, we are highlighting a real entrepreneur, aspirational go-getter that is making a positive impact in their field.

The first three profiles are: podcaster Jordan Harbinger, trade show founder Sharifa Murdock and photographer Erick Hercules.

Sneakers available now on KSwiss.com/thestartup

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