Valiasr Street (Persian: خیابان ولیعصر) or Pahlavi Street (Persian: خیابان پهلوی) is a tree-lined street in Tehran, Iran, dividing the metropolis into western and eastern parts built in 1922 to 1927, considering the end of asphalt plan it ended in 1933.
It is considered one of Tehran's main thoroughfares and commercial centres. It is also the longest street in the Middle East, and was reported as one of the longest in the world by former BBC (now Al Jazeera) journalist Rageh Omaar during the television documentary Welcome to Tehran.
Valiasr Avenue is the main Shopping street in Tehran and whole Iran. Many foreign chain stores have branches on this street like Benetton Group (three stores), Reebok, Adidas, etc. Many important shopping centers of Tehran are located on the Valiasr street like the Tandis Center (located at northeast point of the street at Tajrish Sq.), the Safavieh Mall, the Eskan Shopping center and many more. Many luxury jewellery and accessories stores such as Rolex and Tag Heuer are located on this street. Furthermore, hundreds of other local stores are located at Valiasr.
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