(21 Sep 2023)
UK TOP TEN TOYS
SOURCE: ASSOCIATED PRESS
RESTRICTIONS:
LENGTH: 6.04
Associated Press
London, UK - 21 September, 2023
1. Wide of Father Christmas outside Hamleys with children and toys
2. Close of Hamleys flag with snow
3. Close of little girl with Father Christmas and LOL Magic Flyers
4. Wide of Father Christmas with elves and children
5. Tilt down of Christmas tree to top ten toys
6. Close of toys under tree
7. Mid of Echo Pollicott with LOL Magic Flyer
8. Set up shot of Jo Tomb stacking toys on shelf
9. SOUNDBITE: (English) Jo Tomb, senior buyer, Hamleys
"So we're predicting that the LOL Magic Flyers will be part of our top ten. We absolutely love playing with this in the office. So we have a kind of a rigorous selection process. We look at trends in the market, NPD (new product development), we go to toy fairs. So it's we start early in the year kind of selecting these for our customers and we absolutely love the toy. So it's collectable, it's interactive and there are also different play patterns in it."
+++ MUTE FOR SLOW MOTION +++
10. Slow motion shot of the LOL Magic Flyer taking off and Echo reacting
11. Mid of Echo launching the LOL Magic Flyer
12. SOUNDBITE: (English) Echo Pollicott, five-year-old toy tester, vox pop
"This and Barbie."
"Are you a big fan of Barbie?"
"I have loads of them."
13. Tracking shot of wooden blocks reading: (English) "HAMLEYS TOP 10 TOYS"
14. Mid of little boy playing with Winnie and Piglet's Treehouse
15. Low angle of Echo and Hamley’s elf playing with Magic Moving Car
16. Close of car spinning and driving away
17. Close of children playing with Beast Lab slime
18. Various of little girl playing with Paw Patrol Skye Deluxe Vehicle
19. Set up shot of Tim Murray
20. SOUNDBITE: (English) Tim Murray, editor, Toys n Playthings magazine
"You're finding that obviously the character licensed products and it's still huge with things such as Paw Patrol. And obviously the Barbie movie has had a huge effect, I mean Barbie would almost certainly have been in the top ten anyway but the film has just made Barbie even bigger. So character licenses are a key trend. I think blind bags where you don't quite know what you're getting and you're opening something that has a surprise element in it - that's the LOL Magic Flyers. And so I think there is that's one of the key trends as well."
21. Close of little girl playing with roller skating Barbie
22. Various set up shots of Hani Rafiq meeting Father Christmas
23. SOUNDBITE: (English) Hani Rafiq, 7-years-old, toy tester, vox pop
"I'm really excited about Christmas so Santa can eat cookies."
24. Close of little boy playing with Beast Lab Shark tank toy
25. SOUNDBITE: (English) Tim Murray, editor, Toys n Playthings magazine
"I think this year's list seems to be a little bit more cost of living conscious than maybe the previous years. I think a lot of retailers are saying to us. I think the key feeling is that parents won't forsake their children at Christmas and we'll go without other things to buy them Christmas presents but I think people are keenly looking at pricing and how much they're going to be spending on toys."
26. Close pan right of TY Marvel Squish-A-Boos
27. Close of Winnie and Piglet's Treehouse being played with
28. SOUNDBITE: (English) Jo Tomb, senior buyer, Hamleys
29. Close of top ten toys under the tree
30. Wide of children by the tree with Father Christmas
31. Wide tilt down exterior shop of Hamleys staff dressed as elves counting down for the store opening to the public
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