Description:
Welcome to an exploration of the Experience Economy, a transformative concept reshaping businesses large and small. In this video, we dive into what makes experiences so impactful and why they're becoming the new currency of our time. From the progression of economic value illustrated by Starbucks to the psychological aspects and the Four Realms of Experience, we cover it all. Whether you're an entrepreneur, a business professional, or just curious about modern business trends, this video offers insights that can help you understand and apply the principles of the Experience Economy to achieve higher customer satisfaction and loyalty.
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Check this link if you want to learn more about Experience economy and the frameworks discussed in the video - [ Ссылка ]
Chapters:
00:00 Introduction to Experience Economy
01:40 Progression of Economic Value with Starbucks Example
03:25 Psychological Aspects of Experiences
04:40 The Four Realms of Experiences
06:20 How Businesses Can Differentiate with Experience
07:45 Final Comments
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