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The Center for Disease Control (CDC), in its Crisis and Emergency Risk Communication manual, says that the primary purpose of communication in a crisis like the COVID-19 pandemic is to motivate people to “take actions that will reduce their risk of harm.” Without good information and guidance, some will take counter-productive actions—even doing the opposite of what experts and authorities call on them to do. Communicators and leaders of nonprofits and foundations can play an important role by promoting productive action.

In this Network Virtual Roundtable, Doug Hattaway, Carrie Schum, and Eric Zimmermann joined us. They combed through the CDC’s 400-page manual to gather recommendations for communications to promote productive action.

You’ll learn:

Scientific insights and ideas for nonprofits and foundations to spread useful messages

How to counter harmful misinformation

How to encourage beneficial behaviors.

“Effective communication during a crisis is not an attempt at mass mental therapy, nor is it a magic potion that fixes all problems. Nonetheless, to reduce the psychological impact of a crisis, the public should feel empowered to take actions that will reduce their risk of harm.” CDC Crisis and Emergency Risk Communication Manual

Notes from the roundtable can be found here: [ Ссылка ]

Promote Action: Insights and Ideas from the CDC’s Crisis Communications Handbook: [ Ссылка ]

Emphasizing the Positive: The Aspirational Communication Model: [ Ссылка ]

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