Amber Harris, Vice President of Communications & Social Media at Discovery Communications speaks to Waggener Edstrom Communication's Social Innovation practice about rule #5 of the Digital Persuasion in Action video series: Build a digital persuasion dream team by ensuring all staff are members. In partnership with Georgetown University's Center for Social Impact Communication, WE explored the perceptions, behaviors and motivations of digitally engaged, cause supporting adults and how to engage them to generate increased awareness and support for causes.
Get the Free Report -- Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes
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