Below the line direct marketing refers to targeted marketing efforts that are directed at specific individuals or a selected group of customers. It involves direct communication channels, such as email marketing, telemarketing, direct mail, or SMS marketing, to deliver personalized messages and offers to the target audience.
Below the line direct marketing aims to create a direct response from the recipients, such as making a purchase, subscribing to a service, or requesting more information.
It is a cost-effective and measurable marketing approach that allows businesses to track and evaluate the effectiveness of their direct marketing campaigns and build direct relationships with customers.

свернуть