Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy with the launch of its proprietary image recognition technology. This new feature will allow over 30,000 brands to identify their logos in images posted on social channels and online. To learn more, visit our blog: [ Ссылка ]
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Brands can use social media analytics for image recognition in a variety of ways:
- Marketing: Improve influencer marketing and uncover user generated content by finding hidden mentions of your brand
- Legal: Track unauthorized usage of brand logos with the most complete logo coverage on the market
- Sponsorship: Measure the ROI of sponsorship more accurately by calculating all social impressions of brand logos and mentions alongside broadcast and display advertising impressions
- Crisis: Enhance real-time crisis management by catching every mention of your brand with or without text
- Market Research: Uncover deeper brands insights by more accurately understanding levels of brand penetration in markets across the globe
