What is retargeting?
There are 3 commonly used types of Retargeting
1. Retargeting based on website visit.
This involves a piece of code placed on your website that captures device information to advertise after they leave. This can be used in various marketing strategies and is great for pulling customers back who left items in their online cart.
2. Retarget based on ad campaign activity.
This type of retargeting with Thumbvista allows you to re-advertise to devices that engaged with your ad campaign via impression or click. This allows ads to be seen with more frequency and increase brand awareness.
3. Retargeting based on previous physical geo-location visit. This type of retargeting allows you to advertise to a device previously seen using location data. For example advertising to customers previously in store.
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