In this week's podcast, Joe Morrobel and I reveal how to scale Ecommerce business with Google Ads in 2024, covering:

- Where to start (competitor research)
- Leveraging Google Trends/Keyword Planner
- Calculating search demand
- The value of an external perspective (mentor/coach)
- Understanding your COGS, B/E ROA & target KPI's
- Interruption-based marketing vs high-intent traffic
- Using data to your advantage
- The importance of MER and backend analytics
- When to use 3rd party tracking & attribution
- Scaling strategies based on SKU count
- Gaining an unfair advantage with scripts & Ai, tools & software
- Semi-automating media buying with dynamic rules
- Overcoming the problem with PMAX & branded search
- High, Med & Low campaign priority
- Why to avoid optimised targeting at all costs
- Reaching TAM (total addressable market)
- Scaling TOF GDN & audience targeting/layering

TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.
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Music used: The Age of Wood by Savfk - www.youtube.com/@SavfkMusic

#dubai #podcast #entrepreneur

CHAPTERS:
00:00:00 - Intro
00:00:30 - Identifying E-commerce Success Secrets
00:05:03 - How to Spot a Winning E-commerce Brand
00:10:07 - Setting Up Your Tracking and Analytics
00:15:25 - Avoiding Common Pitfalls with Google Ads
00:20:16 - Optimizing Your Google Shopping Campaigns
00:25:37 - Managing Ad Spend and Back-End Tracking
00:30:51 - Understanding and Using PMax Campaigns
00:35:57 - Automating with Scripts and Boosting ROI
00:41:20 - Scaling Strategies for Larger Budgets
00:46:49 - Expanding with Google Display Network and YouTube
00:52:03 - Segmenting Campaigns for Better Performance

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