Want to learn about the power or original thinking and problem solving?
I highly recommend reading 'Alchemy,' by Rory Sutherland then.
Rory is obsessed by understanding the real why behind things. By using the term “psycho-logic” he wants to bring more psychological understanding to decision making. He doesn’t disregard logic but wants to use it as a tool rather than the rule. If we understood human beings better when making decisions across industries and in everyday life, we would be able to make better decisions.
“Human behaviour is an enigma. Learn to crack the code.’
In this video, I give you my 3 biggest take aways from the book
Hope this video helps!
What do you think about the book?
Do you have any creative books you want me to draw some key takeaways from?
📒 Notes and Resources 📒
1) TED talk of Rory Sutherland
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2) 10 Rules Of Alchemy
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