Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy.
In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success.
Join us as we discuss:
• The challenges and opportunities behind creating a product that goes against the status quo
• How word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growth
• Why brand storytelling can reshape the technology landscape
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