Retail is facing huge digital challenges. New players are taking the lead in all different aspects of the trade. This presentation deals with the steps that traditional retailers should take to stay relevant in a hybrid world.

Jo Coudron is a strategist, entrepreneur, consultant and one of the internet pioneers in Belgium.

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Digitopia is a young and dynamic company that is 100% focused on narrowcasting, also known as Digital Signage or Digital Out Of Home (DOOH).

Digitopia started in 2006 a digital network in 300 newspaper shops. Since then, the organization has expanded networks into a number of other segments including healthcare, public services, retail stores and chains, hospitality and in-house corporate communication.

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