💡 In this engaging session, we cover the following topics:

1) Final's Story
- From Kickstarter founding to the current success of FinalStraw.

2) First Struggles with Counterfeiting
- Recounting the early challenges faced by Final with counterfeit products entering the market.

3) Damages Incurred from Infringements
- Environmental Impact: The damage to Final's environmental mission due to counterfeit products.
- Customer Confusion: The sense of confusion and betrayal from customers who mistakenly bought counterfeit products.

4) Current Status and Evolving IP Strategy
- How the company is currently dealing with infringements.
- The evolution of Final's intellectual property strategy to better protect their products and brand.

💬 Q&A Session
Emma Rose Cohen answers questions about FinalStraw, their IP strategy, and their journey in combating counterfeiting.

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