Setting up a digital advertising campaign that works for your digital marketing strategy might seem easy from the outside, but getting great results can require a little bit of expert insight.
Resident PPC advertising expert Trevin (who you may have seen in our video on programmatic advertising) has a few tips for you that he's picked up through his digital advertising experience over the years.
Digital advertising isn't just limited to search engines. You can place ads on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. If you use Amazon, you can also place your ads there. Not to mention partnering with social media influencers to get your brand in front of their audiences.
You can really get creative once you have a solid understanding of the paid advertising basics.
Here's what Trevin covers in this video:
00:00:00 // Introduction to digital advertising
4 digital advertising tips
00:00:44 // Be specific
00:01:50 // Experiment a little--or a lot
00:03:04 // Shake up your budget
00:04:26 // Do some R&D
00:05:57 // Conclusion
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