Shakespeare called music the food of love, and it's also a meal for advertising. Music penetrates our lives more than any other art form—in the elevator, doing dishes, when you're dancing your heart out at a club, just before a scary movie moment, during a candle-lit dinner, as a bride walks down the aisle. For decades, radio has dominated music discovery for listeners and advertising opportunities for brands, but that's all changed now. With the death of record stores and a starvation diet of terrestrial radio, brands and audiences alike look to exciting new music companies like Pandora, Spotify, Turntable.fm and TastemakerX—and in our closing keynote session, you'll hear from each of these companies as they discuss a musical advertising revolution. Brands can insert themselves into the music experience of our culture in new and exciting ways—brands like Coca-Cola, Motorola and Sony with Spotify; Intel, Cover Girl and Pepsi with Turntable; and Nike, Bud Light and Samsung with Pandora. Come hear from four disruptors that are shaping the future of music and advertising—it's a feast for your ears, eyes and brands!
