Today, the use of reusable packaging remains small-scale. Kickstarting a reuse revolution requires a transformational effort, where we:
Recognise: the huge potential of reuse, in particular returnable packaging
Collaborate: businesses, policymakers, financial institutions, and civil society will need to work together.
Invest: in shared infrastructure and collaborate to harmonise packaging design and standards
Demonstrate: through collaboration across multiple sectors, beyond individual pilots.
Regulate: policy measures - complemented by voluntary action - are crucial to ensure progress is pushed further and faster.
We can make the economics of reuse work and unlock immense environmental benefits.
Explore the insights and recommendations to make the revolution a reality: emf.org/reuse-revolution
#reuserevolution
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Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
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