Learn how Velir increased all key sales metrics for CMFG Life Insurance Company by utilizing Sitecore's personalization engine during the redesign of its TruStage® website Matthew Richardson, Principal BSA at Velir, and Robert Moritz, Director of E-Commerce for CMFG, walk through their creative uses of the personalization engine to define complex business logic that maintained author ability and empowered its marketing team. This allowed CMFG marketers to quickly adapt to rapidly changing business and user demands without needing to involve developers.
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