Is your business utilising the power of AI-driven ads? In this week's episode of The SME Growth Podcast, Dave and Rich delve into the world of Google's new powerful AI ad tool - Performance Max. From providing the machine-learning with data rich content to optimising landing pages, find out how your business could benefit from this revolutionary marketing tool.

Chapters:

00:00:00 - Pay-per-click advertising: The Evolution
00:04:01 - Rethinking the Approach to Google Ads and PPC
00:07:51 - Introduction to Performance Max in Google Ads
00:11:32 - Improving Conversions
00:14:57 - Optimising Google Ads Conversion
00:18:25 - Documenting Changes Landing Pages
00:21:54 - Giving Google Time to Learn
00:25:27 - Eliminating Negative Traffic
00:28:45 - The Cleverness of Google Search
00:33:03 - Outro

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