Digital marketing strategist and from Grow with Google trainer Petia Abdur-Razzaaq ([ Ссылка ]) , shared advice on using the tech giant’s products to help customers find them and their products easily. #smallbusiness #growwithgoogle #webinar #seo

Get more details on Google Trends, smart campaigns, Business Profiles and more from Petia’s detailed slides: [ Ссылка ]

Subscribe to our channel for more small business webinars. Founded by designer Tory Burch in 2009, the Tory Burch Foundation advances women's empowerment and entrepreneurship by providing access to capital, education and digital resources. #EmbraceAmbition #ToryBurchFellows Learn more: [ Ссылка ]
00:00 Welcome to the Tory Burch Foundation Webinar Series
01:54 How Customers Find Your Business Online
04:40 Personal Example
07:04 How Customers Connect with Local Businesses
11:11 Understanding Google Search Mechanics
13:44 Optimizing for Organic Search Results
14:11 Behind The Scenes Of Google
21:36 Setting Up and Managing Your Google Business Profile
25:45 Using Google Ads for Business Growth
28:20 Overview of Google Pay Per Click Advertising
34:11 Creating Your Google Ad
37:57 How to Set Up Google Smart Campaigns
40:51 Q&A: Business Profiles, SEO Mistakes, and More
42:05 Running A Business Around Privacy
44:02 Running Google Ads Without A Profile
44:18 Common Mistakes With SEO
45:51 Tips for General Use Products
47:33 Tips for Ads in E-commerce Sites
49:21 Cost Associated With Google
50:54 Website Traffic
52:44 How Long To Run a Campaign To See Success
54:24 Success Stories: Using Google Tools Effectively
56:09 Final Thoughts: Importance of an Online Presence

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