At the helm of a rapidly growing startup? Fantastic. Before you really mash down the pedal and start recruiting full-steam Monetate's Ben Russell says defining your core values is a must.
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In the early days of a startup's development it can be easy for founders to get caught up in the day-to-day scramble of launching and simply staying afloat. But once you start to gain traction, it's important to pause (no matter how hectic it seems like things are), take a step back, and define your company's core mission, vision, and values.
Not only will it help save you considerable headaches later on — in the form of bad hires, strategic missteps, etc. — as startup veteran Ben Russell, current VP of People at marketing and website optimization company Monetate, explains, defining and reinforcing your values is actually intrinsically tied to successful, sustainable growth.
In this video, the former SVP of Talent at Bullhorn discusses how staying true to its mission and constantly defining its values helped the company reach and pass its $30 million mark.
