Restaurants are simultaneously under pressure to increase traffic while protecting margins — quite the conundrum when facing minimum wage hikes, supply chain inflation, and usurious rates from third-party delivery. Traditional reward programs can spike revenue in the short-term but their discount-heavy, rote rewards models add too much pressure on the bottom line.
Zach Goldstein, CEO & Founder of Thanx, shares how winning brands are embracing non-discount loyalty strategies and activating the power of data-driven personalization to incentivize guests to spend more without addicting customers to discounts.
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