Discover why traditional B2B sales processes are failing and learn the proven solution combining founder-led marketing with paid advertising. In this eye-opening discussion, we break down why traditional lead generation tactics aren't working and reveal a modern approach that's delivering results.
📌 Key Takeaways:
- Why traditional B2B buying processes are broken
- How to build an effective thought leadership engine
- The right way to combine organic content with paid ads
- Understanding the difference between cold vs referral traffic
⏰ Timestamps:
0:00 The broken B2B buying process
0:15 Why traditional methods fail
0:30 The power of founder-led marketing
0:45 Building a thought leadership engine
1:00 Cold traffic vs referral traffic strategy
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