"Don't be so quick to grow. Just because you grew to 100k fast doesn't mean you need to grow to 200k just as fast." -Maxwell

Join me and the award-winning entrepreneur Maxwell Nee, who scaled his coaching business to multiple seven figures in under two years, even amid the challenges of COVID-19. In this conversation, we explore the "Cinderella Business Model," which emphasizes finding the perfect client and how ScoreApp serves as the ideal fit. Maxwell discusses the power of quiz marketing, strategies for staying top of mind, and effective ways to grow your business without overspending. We also delve into the challenges of scaling, the importance of team alignment, and valuable lessons learned from both successes and setbacks.

Episode Highlights:
00:00 - Episode trailer
01:41 - Understanding the Cinderella business model
06:58 - Maxwell's Entrepreneurial Journey
09:57 - Secrets to Generating Leads
12:39 - Weekly Workshops for Client Acquisition
19:53 - Identifying an Unfair Advantage in Business
23:38 - Loneliness of entrepreneurship and value of finding the right team
26:38 - Avoiding Common Growth Pitfalls
32:14 - Marketing Your Book Effectively

About my guest:
Maxwell Nee is the Chief Revenue Officer of Scoreapp, a leading Quiz Marketing Platform with 6,000 paying clients, and a multi-award-winning entrepreneur dedicated to helping coaches build high-fee businesses without relying on Facebook pages or websites. As CEO and Co-Founder of High-Performing Coach Ltd., he has guided over 3,000 successful coaches and earned more than 188 five-star Google reviews. Maxwell is also a Managing Partner of the OENO Wine & Whisky Investment Fund, featured in Forbes and Wealth Insider for his innovative online education company. He co-founded the Australian Family Office Association to foster collaboration among families seeking co-investment opportunities and has mentored over 10,000 individuals, including Executive MBA candidates at Queensland University of Technology. An advocate for philanthropy, he supports initiatives that provide meals to children in need. In addition to his professional achievements, Maxwell is a passionate wine and whisky enthusiast, bodybuilder, and hip hop dancer.

Connect with Maxwell
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