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Advantage+ vs. Broad Targeting: Which Facebook Ads Should You Run?

In this video, I compare Advantage+ and Broad Targeting for Facebook Ads to help you decide which strategy works best for your campaigns.

I break down the key differences between Advantage+ targeting and Broad Targeting so you can understand how each approach impacts your ad performance.

You’ll learn the pros and cons of using Advantage+ for audience segmentation, as well as the flexibility and reach of Broad Targeting.

By the end of the video, you’ll know exactly which Facebook Ads strategy—Advantage+ or Broad Targeting—will drive better results for your business in 2024.

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🙎🏻‍♂️ Who am I and why should you listen to me?

🙌 I’m William Kast, and I help 7-8 Figure DTC Brand Owners scale with Facebook Ads. I’ve already generated over $9M on the platform.

🎯 On the channel, I’m sharing my insights, experience and best practices for free with one goal in mind: for you to make better ads!

👌 I personally don’t like to rely on mass-testing ad creatives. Instead, I focus on launching them with sniper precision based on much research and psychology to make them hit, and scale brands a lot just with a few viral ads.

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