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Danny Meyer (@dhmeyer) is the founder and chairman of Union Square Hospitality Group (USHG), which comprises some of New York’s most beloved and acclaimed restaurants, including Gramercy Tavern, The Modern, Maialino, and more. Danny and USHG also founded Shake Shack, the modern-day “roadside” burger restaurant, which became a public company in 2015.

Danny is the author of the New York Times bestseller Setting the Table, which articulates a set of signature business and life principles that translate to a wide range of industries. He is the recipient of the 2017 Julia Child Award and was named by Time magazine as one of 2015’s 100 most influential people. Danny and USHG’s restaurants and individuals together have won an unprecedented 28 James Beard Awards, including Outstanding Restaurateur in 2005.

Please enjoy!

00:00 Start
01:32 The meaning behind Maialino.
05:23 Control vs. surprises.
7:26 A pivotal conversation.
17:10 Converting the cranky.
19:50 ABCD: Always be collecting dots; always be connecting dots.
23:22 Danny’s first steps to chefdom.
28:04 Being paid the worst to learn from the best.
32:21 How business is like gardening.
38:21 A virtuous cycle of stakeholders.
41:56 The politely genuine decline.
48:29 Six qualities Danny looks for when hiring.
55:23 Work ethic lessons from Theo Epstein.
1:03:26 Should they stay or should they go?
1:14:54 Softly landing from a favorite failure.
1:23:25 Taking on tipping culture.
1:40:00 51 percenters.
1:14:18 Most gifted books.
1:42:47 Seth Godin is a mensch.
1:45:02 Danny’s billboard.
1:46:20 Hope vs. optimism.
1:48:34 Parting thoughts.

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Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.

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