Join us as we venture into the eye of the storm: exploring the trifecta of Connection, Trust, and Authenticity in Marketing, AI, and Innovation.

This conversational session delves into the science of connection. How do we craft authentic brand experiences in an AI-dominated landscape? We’ll scrutinize the importance of care, competence, consistency, commitment, and communication in building trust. Discover how to enhance connection within organizations, and gain invaluable perspective on the ethical considerations in a digitally immersive era. Lastly, we'll gaze into the crystal ball to understand how brands can prepare today for tomorrow's challenges and opportunities.

Our speakers bring unique insights from divergent career paths: Ceci, a practitioner academic and 15+ year data and marketing analytics evangelist with a keen sense for the intersection of consumer psychology, brand experience, and immersive virtual environments will be hosted by Amy Wright, the Global Head of Strategy at Automated Creative, a maestro of transforming impressions into intelligence and using machines to better understand humans.

Session captured at MAD//Fest London 2023 on 5 July

Speakers:
Cecilia Dones, Head, Data Sciences, Moët Hennessy
Amy Wright, Global Head of Creative Strategy, Automated Creative

свернуть