Read our in-depth guide to Weibo for business here: [ Ссылка ]
Weibo is one of the most popular social networks in China.
It’s a real-time, microblogging platform that’s a bit like a hybrid between Twitter, Facebook and Instagram.
It’s widely used by the Chinese population, and more and more businesses are turning to Weibo when targeting the country.
Here are three reasons why you should use Weibo to promote your business in China.
Firstly, Weibo is where your Chinese audience is at.
In China, many Western social networks like Facebook, Twitter, Instagram and Pinterest have been blocked by the Chinese government.
This means you can’t use these platforms for your social media marketing efforts in China.
In their place, local alternatives like Weibo have thrived.
Weibo is the second most popular social network in China, with 56% of Chinese internet users being on the platform.
That’s 511 million monthly active users!
With so many of your target audience being on Weibo, you really need to be on the platform.
Failing to be on Weibo will mean missing out on the chance to reach its over-half-a-billion-strong userbase.
Secondly, your competitors are already on Weibo.
Given Weibo’s popularity in China, many brands have already joined the platform in order to tap into this huge social media marketing opportunity.
This includes a lot of Chinese brands, of course, but it’s also attracted many international brands – such as the soft drink giant Coca Cola, the hotel chain Marriott Hotels and Resorts, and the software company IBM.
With so many brands already on Weibo, you’ll be putting yourself at a serious competitive disadvantage by not being there.
And finally, Weibo has various advertising options for businesses.
You can promote your accounts, your feeds and even pay to appear at the top of the “trends” section.
You can target users based on their gender, age, location, interests and device type.
Weibo’s advertising products can help you achieve your goals at all stages of the sales funnel, from brand awareness and generating interest, to conversion and retention.
Do you have any questions about using Weibo for business? Let us know in the comments below or contact us at info@webcertain.com
