🌍 Ghana’s tourism industry holds untapped potential for economic development and cultural preservation.
Yet, rural tourism remains underutilized due to inadequate digital infrastructure, impacting over 3 million individuals annually—from local artisans and small businesses to domestic and international tourists.
🎉 Introducing Roots & Routes
Our platform bridges this gap by connecting tourists to Ghana's rural gems: hidden attractions, authentic local businesses, and cultural experiences.
What does Roots & Routes offer?
✅ Interactive Maps: Find and explore rural attractions easily.
✅ Showcase Local Businesses: Connect with artisans, food vendors, and small-scale businesses.
✅ Tourist-Local Guide Matching: Empower local guides to provide authentic, enriching experiences.
🚀 This MVP is our first step toward revolutionizing rural tourism and creating inclusive income opportunities for rural communities.
